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Vistaprint Awarded 11th Patent


VistaPrint Limited (Nasdaq:VPRT), the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, announced that the company has been awarded its eighth United States patent and eleventh worldwide patent. The company has more than 40 pending patent applications worldwide.

U.S. patent number 7,020,838 relates to providing “what you see is what you get (wysiwyg)” printing of documents that are composed in an Internet browser. Specifically, this patent covers text processing and reproduction methods that assist in printing products that match what the product looks like on the screen when it is designed by the customer.

“VistaPrint regularly receives an average of 12,000 custom-designed orders per day,” said Robert Keane, president and CEO of VistaPrint. “We can process this tremendous volume because we have state-of-the-art, proprietary technology that standardizes, automates and integrates the entire process. The

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Generic Term

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Terms that the relevant purchasing public understands primarily as the common or class name for the goods or services.

Descriptive Mark

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A mark is considered merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods or services.

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